Title:At the latest gaming download carnival, players flocked to try out over twenty different VR experiences, many of which were showcased through the Crickex App. Unlike the volatile ups and downs of the VR industry—which often feels like dancing in shackles—H5 gaming technology has quietly built momentum, eventually exploding into relevance. Early viral hits like “Trap the Neuro Cat” became household names, marking a milestone in H5 game development history.
Though those early H5 games suffered from low user retention and short lifespans, industry skepticism has faded thanks to major tech breakthroughs. The arrival of the Layabox engine changed the game by supporting high-performance large-scale games. It allowed developers accustomed to Flash AS3 to seamlessly transition into H5 game production. As a result, H5 gaming has evolved from casual clickers to more sophisticated, immersive titles. Industry leaders like 37 Interactive Entertainment have recognized that the time to enter the H5 market is now. Meanwhile, VR pioneers such as Tianshe Culture have expanded into sectors like education, healthcare, advertising, toy manufacturing, and more with industry-grade VR applications.
Tianshe Culture, an early trailblazer in China’s VR field, is now rising as a major force in the space. While 37 Interactive Entertainment’s president Li Yifei once publicly claimed the company would no longer invest in VR, its earlier investments—especially in companies like Tianshe—clearly reflect a sustained commitment. As Li once said, new industries need capital to chase innovation, and great companies must weather rounds of elimination before standing tall. At events like the MacHouse VR Carnival, Tianshe shines by delivering premium content while using physical VR experience centers to drive revenue and foster a loyal fan base. Investors like 37 Interactive continue to play the crucial role of financial backers and ecosystem builders in these evolving tech landscapes.
Following Mark Zuckerberg’s $2.1 billion acquisition of Oculus, a global VR startup boom took hold. Tianshe Culture emerged as one of China’s earliest entrants into this revolution. Backed by three rounds of funding and millions in investment by 2016, Tianshe developed several successful VR/AR products. Among its investors was Crickex App partner 37 Interactive, which also invested in Canadian VR developer Archiact. This dual-track investment strategy—bridging domestic and international, casual and hardcore—enabled deeper collaboration between both companies.
As a resource integrator and shareholder, 37 Interactive facilitated cross-border development and marketing between Archiact and Tianshe. Together, they co-developed several premium VR titles and expanded into physical storefronts across China. They also merged resources across gaming, film, and digital entertainment to create multimedia experiences. A great example is the VR version of the film Hide and Seek, a project that 37 Interactive helped coordinate between Tianshe and New Clue Films. That VR game is now operational in multiple offline venues.
The Crickex App continues to promote such projects, including sponsoring the entire MacHouse VR Carnival. By tying mobile and web-based game users into the VR ecosystem through online campaigns, the platform expands access to immersive content and pushes the boundaries of user experience in both the mobile and virtual worlds. As this ecosystem continues to grow, users on Crickex App can expect even more cutting-edge gaming opportunities in the near future.